Roll in Style. Boost Performance. Built to Last.

100+ Custom Builds Completed

Every car, every setup, personally reviewed and refined.
Guaranteed Fit

Every setup is personally checked by Frits so your wheels fit perfectly every time.
20+ Years of Wheel Experience

You’re in good hands.

How it Works

Tell Frits About Your Car + Style

Whether you’re after lightweight race performance or head-turning design, Frits will guide you based on your build, goals, and taste.

Approve Your 3D Wheel Design

We’ll create a custom rendering based on your vision—diameter, width, finish, and fitment. You’ll see it, tweak it, and approve it before production begins.

Receive Your Custom Forged Wheels

We manufacture your final design in monobloc, 2-piece, or 3-piece format. Guaranteed to fit and built to impress.

Why Car Enthusiasts Trust Frits

The Car Guy Other Car Guys Trust
Frits has been deep in the custom car world for 20+ years, and now he’s using that experience to help others get it right.

Custom Fitment, Not Cookie-Cutter Rims
Everything is designed around your car, your taste, and your goals—not just pulled from a shelf.
3D Renderings Before You Buy
You’ll see exactly what your wheels will look like before production begins.
Real Support from a Real Expert
Have a question? You’ll talk directly with Frits—not some chatbot or call center.

What Past Customers are Saying

"OEM center caps worked!! I love these wheels and the look it gave my Tahoe!!"

Mark
"Bought these Stance wheels for my 2023 GR Supra to replace the stock OEM black rims. Can't describe how incredible they look, especially on a white car. The fitment is perfect, so you don't need spacers. The open design perfectly shows off the Brembo brake calipers and they're easy to clean. They turn heads wherever I go and would strongly recommend."

Chris
"Put these wheels on my 07 suburban and they're exactly what I needed to freshen it up. Finish is holding up great so far. For the price and how good they look, I'm satisfied."

Henry